Sergio Reminny
02/12/1968
Thanks to my life experience and business background, today I represent a PERFECT type of expert. This is due to the combination of 3 factors = I am simultaneously:
- A Social Media BLOGGER and an EXPERT. With 12 years on my Facebook page (600k+ followers), I deeply understand consumer behavior on social media and how social platforms work.
- A CONTENT CREATOR. In 10 years I created more than 20 thousand posts for my social accounts (different types of content, all by myself).
- An ENTREPRENEUR. For 8 years I've been the President of a group of 5 factories, 7 brands, and 5000 employees. Everything I do online now comes from my BUSINESS approach to the market.
Combining these factors makes me simultaneously creative as a content maker, social as a blogger, and efficient as a businessman.
And, I am still hungry and passionate about work.
• Business Experience
Ⓥ VENETO Group (Products for Sleeping & Mattresses)
PresidentMay 1993August 2001
Role: 20% co-owner
Company structure: 5000 employees, 5 woodworking and furniture factories
Result: Growth from 650k USD/year to 35 mln.USD/year (in 7 years)Ⓥ VENETO Group Representative Office in Italy (Venice)
Head of the OfficeMay 2001August 2003
• IONIA Ltd (HoReCa Coffee and Coffee Machines)
General Director May 1996February 2021
Role: 70% owner
Company structure: 35 employees, 25 exclusive distribution companies
NB. The company was an EXSCLUSIVE distributor in the country for BIALETTI coffee makers (for 8 years) and LaCIMBALI coffee machines (for 12 years)
Result: Growth from 150k USD/year to 850k USD/year (in 5 years)• COFFEE EXPERT Digital Marketing Agency
Company Owner February 2021 present
Digital Content Production and Social Media Marketing.
1. CONTENT PRODUCTION as Corporate Blogger, Content Creator & Strategist.
Result: 40+ Facebook pages managed, 650k followers, 20,000 posts, 50 mln likes.
2. FACEBOOK PROMOTIONAL CAMPAIGNS.
Result: Growth from 1-2,000 to 100,000 likes/month in just a few months (7 clients).
Ⓥ VENETO Group Representative Office in Italy (Venice)
Vice-President for MarketingMarch 2024October 2024
- Strategic elaboration of the brand Vita Scandinavica (furniture online shop)
- Launch of the project for Italian, French, Spanish and Danish markets.
• Coffee Experience
𝗦𝗖𝗔𝗘 - Speciality Coffee Association of Europe
1st National Coordinator in Ukraine 20032008
- 5 National Barista Championships
- 4 National Latte Art Championships
- 3 National Cup Tasting Championships
- 3 Coffee & Alcohol Championships
- Media Championship COFFEE STAR of Ukraine
- 7 Exhibitions
- Hundreds of TV & Radio interviews
- Honorary Diploma by the President
of the SCAE (Speciality Coffee Association
of Europe.)
• Newspaper COFFEE ESPRESSO
Editor-in-chief20032008
4-6 issues per year dedicated to the SCAE Ukraine chapter coffee activities.
• COFFEE BLOG
Blogger2011present
I created the most complete Coffee Blog in the former Soviet Union countries ( 800+ articles.)
The BLOG About COFFEE: https://coffee-expert.com.ua/
𝔽𝔹 Facebook page COFFEE EXPERT
Social Media Blogger2011present
I have one of the most visited Coffee pages on Facebook (with more than 600,000 followers).
NB: It's NOT an ordinary but a GLOBAL Facebook page, with 3 branches in 1:
in ENGLISH: https://www.facebook.com/Coffee.Expert.Secrets
in RUSSIAN: https://www.facebook.com/Coffee.Expert/
in SPANISH: https://www.facebook.com/Coffee.Expert.Spanish/
• YouTube Channels COFFEE EXPERT
Video Blogger2015present
in ENGLISH: https://www.youtube.com/@Coffee_Expert
and in RUSSIAN: https://www.youtube.com/@Coffee-Expert
• Online Courses by COFFEE EXPERT
Instructor2021present
Currently, I am a TOP-instructor for coffee on Udemy and Skillshare educational platforms with my online courses:
1. HISTORY of COFFEE:
- Course CONTENT (2 min.): https://bit.ly/Coffee-History_Content
- Course on Udemy: https://bit.ly/Coffee-History-Course
2. BOTANY of COFFEE:
- Course CONTENT (2 min.): https://bit.ly/Coffee_Botany_Content
- Course on Udemy: https://bit.ly/Coffee-Botany-Course
3. Anti-Crisis BARISTA:
- Course CONTENT (2 min.): https://bit.ly/AntiCrisis_Content
- Course on Udemy: https://bit.ly/Anti-Crisis_Barista
• Books by COFFEE EXPERT
Writer2009present
I
am the author of the "COFFEE EXPERT" book series: "Secrets of Coffee", "Amazing Coffee Travels" and "Coffee Letters from Italy".
Books' Website: https://Book-Coffee.com/en/
• Amazon Merch T-Shirt Store
Online Shop2023present
Online Shop with 1000 Coffee Design T-Shirts.
COFFEE EXPERT Store: https://www.amazon.com/shop/coffeeexpert
Merch by Amazon (by Coffee Expert Choice T brand):
• Education
• Kyiv State University
Master's degreeSep 1986 May 1993
Linguistics and Foreign languages:
- Italian
- English
- French
• Courses
Master19932022
35+ different educational courses:
- Marketing & Sales
- Financial management
- Strategic Thinking & Motivation
- PR & Socialization
- Social Media Management & Blogging
- Video Editing & Content Production, etc.
• Business internships
Master19932011
- the United Kingdom - by the British Council
- the USA - by USAID
- France - by Alliance Française
- Sweden - by the Coffee Queen Group
- the Netherlands - by the Dutch rail
• Travels
Master1998present
For 25 years, I collaborated with Italy, where I was lucky to live. In this country, I visited all the regions and learned the ins and outs of espresso - today's leading coffee culture and business model.
My fascination has taken me to over 100 countries: I have visited coffee farms in Ethiopia and Yemen, Panama and India, Costa Rica and Hawaii, Colombia and Rwanda, Nepal, Indonesia, Papua New Guinea, Peru, Brazil, Tanzania, Guatemala, and many others.
• Languages
• Business qualities
1. Goal Oriented + Highly Efficient (it is actually my credo).
2. 100% Marketing Oriented (always from customer's POV).
3. Innovations Oriented (enjoy challenges).
4. Extremely Good Visionary (with developed strategic thinking skill).
5. Hard Worker (till the goal is reached).
• Personal qualities
1. Long and multilateral experience of stakeholders’ relationship as:
- Pure manager (towards governmental/politician stakeholders)
- Managing (minor) stakeholder (towards business partners)
- Major stakeholder, CEO of own company.
2. 100% passionate but professional approach to all projects.
4. Good storyteller and active content creator.
5. Skilled in policultural environment and foreign languages.
• Additional projects
• Ecology Project "MOL: Wax Moth Eats Plastic"
Promoter2021
3-month Ecology project with the Vice-Minister for Ecology in Ukraine.
NB: In 2021 the MOL became a finalist of the Biomimicry Global Design Challenge (92 teams from 25 countries).
About the project: https://rebrand.ly/MOL_Plastic_Project
NB: The project's promotional video was made by me.
• Project "Coffee Jewels"
Promoter2017
1-year project "Coffee Jewelry" with Italian jewels manufacturer Pietro Marmo.
About the project: https://rebrand.ly/Coffee_Jewels
Project on Facebook: https://www.facebook.com/jewels.coffee
• Hobby & Interests
• Kyokushin KARATE
Black belt, 1st Dan
(10 years of practice)
• Scuba DIVING
Advanced Open Water Diver
200 dives
• BILLIARDS
Vice-champion of the City of Kyiv among Businessmen (2015)
• References
1️⃣ COLIN SMITH,
Speciality Coffee Association of Europe (SCAE)
President (2005-2007)
+44 (01) 442 234 239
colin.smith@smithscoffee.co.uk
2️⃣ GENNADIY CHYZHYKOV,
Ukrainian Chamber of Commerce and Industry
President (2013-2024)
+38 (050) 326 46 00
ucci@ucci.org.ua3️⃣ IEVGENII IVANYTSIA,
JYSK Ukraine
Country Director (2006-2024)
+38 (050) 330 95 76
4️⃣ MAKSYM SHARAPOV,
JURA Ukraine
General Director
+38 (050) 334 98 34
• Positions I apply for
• Marketing Director • SMM Manager • Social Media Developer • Content Strategist • Corporate Blogger 99% of companies have 30-50 likes on their Social Media posts ⛔ 🎯 I can guarantee you an increase by 200-500 times ✅
NB: Primary interest is for COFFEE Companies ☕